Compare YouTube CPM Rates by Niche
Not all views are created equal. The table below compares the average revenue for 1 million views across different topics, based on our 2025 data analysis.
| Niche / Topic | Avg. RPM (1k Views) | Est. 1 Million Views |
|---|---|---|
| Finance & Investing | $18.50 | $18,500 |
| Tech & Software | $12.00 | $12,000 |
| Educational / How-To | $8.00 | $8,000 |
| Health & Fitness | $5.50 | $5,500 |
| Gaming | $4.00 | $4,000 |
| Vlogs / Lifestyle | $2.50 | $2,500 |
How Youtube Earnings Are Calculated
YouTube pays creators through the YouTube Partner Program (YPP). The amount you earn is primarily determined by your RPM (Revenue Per Mille), which is how much money you take home per 1,000 video views.
New to Monetization?
Check out our guide on YouTube CPM Rates by Niche (2025) to see which topics pay the most.
Unlike CPM (Cost Per Mille), which is what advertisers pay, RPM includes YouTube's 45% cut. Our calculator uses industry-standard data from 2024 and 2025 to estimate your RPM based on the niche you select.